Woloo Branding Campaign

Title - Woloo Branding Campaign, Year - 2020, Medium - Digital, Description: Woloo or “WOmen’s LOO” is India’s first powder room facility which provides a safe and hygienic facility for women with toilets, cafe, and a women centric convenience store. I designed the branding campaign for Woloo depicting the typical challenges faced by the urban working women in India of not finding hygienic sanitary facilities or safe environments. I have tried to capture women’s issues with the pictures and associated captions which portray the inner voices of the women in bright yellow. I also contributed with the tagline “Freedom from Fear” which was used in their branding campaign as well.